Burton was host and executive producer of Reading Rainbow starting in 1983 for PBS.The series ran for 23 seasons, making it one of the longest running children's programs on the network. Furthermore, the series garnered over 200 broadcast awards over its run, including a Peabody Award and 26 Emmy Awards, 11 of which were in the "Outstanding Children's Series" category. Burton himself won 12 Emmy awards as host and producer of the show.
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